---
title: "Plan merchandising"
url: "https://zendra.com/docs/plan-merchandising/"
description: "Sell memberships on your storefront — the purchase widget, benefits copy, one-time vs subscription options, and tips that get customers to join."
published: "2026-03-12T01:18:58+00:00"
modified: "2026-06-23T02:21:14+00:00"
---

Merchandising is how you sell a membership on your storefront — the purchase widget on the product page, the benefits you list, and the buying options you present. Good merchandising turns a plan into something customers actually want to join.

## When you’d use this

- Show a membership or subscribe option on a product page.
- Explain the perks at the moment a customer is deciding.
- Offer a one-time purchase alongside a subscription.

## How it works

- **Membership purchase widget** — a theme app block you drop onto product pages, showing billing options, benefits, and a subscribe button. No custom code.
- **Configurable benefits text** — write the rich-text benefits shown in the widget to sell the value of joining.
- **One-time purchase option** — optionally show a “buy once” choice alongside subscription options for products that support both.
- **Subscription policy link** — include a link to your subscription policy in the widget for transparency.

## Writing benefits that convert

Lead with the outcome a member gets, list two or three concrete perks rather than a long stack, and keep the copy short — the widget is a decision aid, not a brochure.

## Common issues

- **The widget isn’t showing.** Add the Zendra app block to the product template in the theme editor — see [Zendra app blocks & widgets](/docs/zendra-app-blocks-widgets/).
- **The benefits area is empty.** Add your benefits text in the widget settings; it doesn’t populate automatically.

## Keep learning

- [Zendra app blocks & widgets](/docs/zendra-app-blocks-widgets/)
- [Recurring billing & subscriptions](/docs/recurring-billing-subscriptions/)
- [Create your first membership plan](/docs/create-your-first-membership-plan/)