---
title: "Recipe: Subscribe & Save product"
url: "https://zendra.com/docs/recipe-subscribe-save-product/"
description: "Offer a subscribe & save system for more frequent product deliveries, using a popular coffee seller as an example."
published: "2026-03-12T01:15:38+00:00"
modified: "2026-06-23T02:23:59+00:00"
---

This recipe shows how to create a **subscribe & save membership** that creates a traditional product subscription, for regular deliveries or fulfillments(using [Counter Culture Coffee](https://counterculturecoffee.com/collections/subscriptions/products/big-trouble) as an example).

This model works best for merchants with **consumable goods** that can be frequently repurchased.

## **Overview**

- **Membership type:** Paid
- **Billing cadence:** varies
- **Primary benefits:**
    - Regular product deliveries
    - Optional discounts for subscribing
    - Optional discounts or other perks, like free shipping
- **Best for:**
    - Razors, hair dye, or other wellness products
    - Coffee, tea, supplements, or other consumable goods
    - Any replenishable products

### **What members get**

- Regular deliveries of their items
- Discounts for subscribing
- Other subscriber perks like content, shipping, or discounts

## When you’d use this

- Sell a physical product on a recurring schedule.
- Reward repeat subscribers with member perks.
- Offer a subscribe & save option alongside one-time purchase.

## **Step 1: Create the product listing**

1. Go to **Products** in the Shopify admin
2. Create a product that will offer subscriptions — bearing these tips in mind: 
    1. **Use variants** for options that influence price, e.g. coffee bag size, razor blade refills included, etc
    2. Do not use variants for billing frequency or subscription discounts
3. Complete your listing with images or marketing copy

## **Step 2: Create the membership plan**

1. Go to **Zendra → Plans**
2. Click **Create plan**
3. Configure: 
    - **Name:** “Subscribe & save” (or similar)
    - **Type**: Choose “Subscribe & Save” as your membership type.
    - **Merchandising:** Decide if you want to offer one-off purchases, or *only* subscriptions. 
        - The Shopify-defined price is used for one-time purchases if enabled.
    - **Billing plan:**
        - Add a new billing plan for each interval you want to offer, such as “every 2 weeks” or “every month”
        - If you want to offer savings for more frequent deliveries, **use the discount option** in the billing plan for a percent or amount off the product / variant price! **Avoid overriding** the price on your billing plans unless absolutely needed, so that price changes from variants are respected.
        - Feel free to add as many billing plans as you’d like — escalating discounts are a great way to encourage more frequent deliveries

You can also decide if customers must complete a minimum number of cycles before cancelling — be sure your product pages clearly communicate this requirement if so!

Since the variant price is used as the base for the subscription, you can attach this plan to *any* product that offers a subscribe and save model — contact our team for help in setting this up! You do **not** need to add a new plan for every subscription product in this model.

## **Step 3 (Optional): Perks \> Member offers**

If you want to sweeten the deal to encourage subscription rather than one-time purchase, you can consider adding perks for subscribers:

- Add **members-only products** for exclusivity
- Create **exclusive sales** visible only to members by adding time-limited purchasing discounts
- Offer **member discounts** for other purchases
- Give subscribers **free shipping** on other purchases

## **Common variations**

- **Add a signup fee**
    - Useful if your first delivery has additional costs, such as a set up kit
    - Charged immediately on signup, then recurring fee uses product price
    - Can be configured as a billing plan option!

## **Summary**

This membership configuration succeeds because it:

- incentivizes automatic replenishment so customers don’t need to “remember” to order.
- makes it easy to see the value of subscribing (cheaper deliveries).
- gives merchants more predictable cash flow.

It’s one of the **lowest-friction membership models** you can launch with Zendra! This is a great starting point for a new program.

## Common issues

- **No subscription option appears.** Add a billing plan to the product so customers can subscribe.
- **A perk isn’t applying.** Confirm the membership activates on purchase and the perk is attached to the plan.

## Keep learning

- [Recurring billing & subscriptions](/docs/recurring-billing-subscriptions/)
- [Member discounts](/docs/member-discounts/)
- [Membership plan types](/docs/membership-plan-triggers/)