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How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
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Why your membership should be more than a discount
When merchants start designing a membership program, discounts are often the first idea on the table. They’re familiar, easy to explain, and feel like an obvious way to reward loyal customers. The problem is that flat discounts tend to do the opposite of what most membership programs are meant to do. Instead of building long-term…
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5 membership patterns that actually work for Shopify brands
Rather than simply copying an existing brand’s membership, here are five standard patterns or membership models you can evaluate for your store (and how you can build them with Zendra).
