Howdy! We’re experts in membership programs & subscriptions.

Zendra is brought to you by Kestrel Commerce. We’ve built ecommerce apps, plugins, and websites for over 15 years. And yes, we are indeed bothered by how old that makes us sound.

We created membership & subscription apps (now acquired) that powered over 100,000 online stores. Zendra takes what we learned from building membership, subscription, and loyalty software — and bundles it in a package that’s flexible but still delightful to use for Shopify.

Our jam is helping SMBs discover new revenue streams & ways to delight their customers. We know membership programs accelerate growth, and we’re pumped to help your venture take off using the best practices we’ve learned.

Our story starts almost 20 years ago in IRC chat rooms and GitHub repos.

Our founders started working together on WooCommerce plugins in 2011. We quickly expanded into Shopify in 2012, building several top-rated apps back when there were only a couple hundred apps in the app store! Our company grew to serve over 100k merchants with our 60+ apps.

Our team developed deep expertise in memberships, subscriptions, and email marketing. Our first company was acquired in 2020, and our team + apps joined the acquirer to lead their efforts in building ecommerce apps, plugins, and platforms.

When we decided to start a new venture, we wanted to bring the membership & subscription tools (and expertise!) we’ve honed to Shopify sellers. Brands can drastically accelerate growth by offering memberships (especially selling special access as a digital product or subscription), and we’re excited to be a part of that journey.

Product values

Zendra was created to bring professional-grade membership programs to every merchant. These principles guide the way our app is built; we care about providing a powerful app that’s a delight to use, so you can focus on growing your business.

Flexible structure

Zendra doesn’t lock you into a specific type of membership — you can create a subscribe & save, online course, digital access, purchasing club, or whatever structure will help your business grow. Easily offer any member or subscriber perks for joining.


No code required

Legacy membership apps for Shopify require manual tagging, custom liquid, or API integration. Zendra does the work for you! Simply choose which content or products is gated for members, and set up their perks — the rest will happen magically. Zendra creates discount rules, tags, checkout validations, Shopify Functions, template restrictions, and more transparently.


Partnership & community

Your customers are a tribe, and your relationships are key to loyalty, repeat purchases, and revenue growth. We’re committed to partnering with you on making the experience clear and delightful for both you and your members.


Consistent improvement

We constantly ship improvements to Zendra, giving you more options to grow your membership roster, retain subscribers, and offer new perks. We absolutely love to hear from new or interested users on how we can make the best app for you!

Zendra's experience team are experts in Shopify membership & subscription programs.