Use case / wholesale & trade access
Wholesale works better with access rules.
Give approved buyers the catalog, pricing, and shipping benefits meant for them without exposing trade terms to every shopper. Rules, not discounts.
4.9 ★
App Store rating
0%
transaction fees
$0
Up to 75 members
Built for Shopify
•
15+ years building memberships
•
40k+ membership sites powered
01.
the Fit
Start with a buyer group you can define
A wholesale membership works when qualification changes what someone can see, buy, or pay — and those rules can stay consistent across orders.
i / buyer
You know who qualifies
Trade customers can be invited, granted access by your team, or activated through a Shopify Flow you control.
ii / offer
The catalog or terms differ
Approved buyers receive protected products, member pricing, or shipping choices that do not belong in the retail experience.
iii / repeat
The relationship continues
Buyers return often enough that persistent access is easier than rebuilding the order rules every time.
before you build
If every order requires a quote, negotiation, or bespoke contract, membership access may be one useful layer rather than the whole wholesale workflow.
02.
the mechanism
Let buyer status do the remembering
Once a trade customer qualifies, the relevant products and benefits follow their membership instead of relying on shared codes or separate storefront instructions.
Wholesale access is not another coupon. It is a standing relationship with rules attached.
◉
Qualification
Grant access directly or use Shopify Flow to create a membership when a customer meets your business rules.
◉
Catalog control
Hide selected products from non-members or let everyone view them while restricting purchase to approved buyers.
◉
Trade benefits
Apply member product discounts, order discounts, free shipping, discounted rates, or member-only shipping choices.
◉
Operations
Use customer tags, segments, and membership metafields to keep trade status visible inside Shopify.
mystore.com/checkout
Trade Desk
Wholesale checkout
Sample input
Sample input
Sample input
Sample input
Input
Input
Input
• 1001
• FedEx
Trade pricing applied
Display case
$144.00 $108.00
Subtotal
$108.00
Shipping
Free
Total
$108.00
Trade savings
$36.00
03.
blueprints
Any trade relationship, one access model
The qualification method can change by business, but the idea stays the same: approved buyers carry the right access with them.
approved buyer
Independent stockists
Invite approved retailers into protected collections with trade pricing and shipping benefits.
professional access
Designers & stylists
Give verified-by-your-team professionals access to samples, packs, or pricing intended for client work.
reseller tier
Distributors & resellers
Use separate plans or tiers when different partner groups need different catalogs or benefits.
trade account
Hospitality buyers
Keep recurring supply products and trade pricing available to restaurants, hotels, or studios.
private program
Corporate purchasing
Create a controlled buying program for approved teams without exposing its offer to retail shoppers.
partner status
Dealer & installer networks
Pair product eligibility with member shipping choices and customer status your staff can see.
04.
one connected lifecycle
From qualification to repeat order
The buyer’s status should stay connected from approval through the storefront, checkout, and the next purchase.
⦿
01 / invite • admin • flow
Qualify
Your team grants membership directly or uses Shopify Flow to create access from a rule you define.
⦿
02 / products • collections
Unlock
The buyer signs in and sees the catalog or purchase eligibility attached to their plan.
⦿
03 / pricing • shipping
Purchase
Member discounts and shipping benefits apply automatically where the order is completed.
⦿
»
04 / tags • segments • status
Operate
Your team sees membership context in Shopify and manages the program from Zendra.
05.
where it lives
Keep trade access inside Shopify
Approved buyers shop in the storefront you already run, while your team works from the customer records and tools it already knows.
i / buyers
Protected storefront
Control product visibility and purchase eligibility while keeping the trade experience on your Shopify store.
ii / orders
Checkout benefits
Apply member pricing, order discounts, and eligible shipping benefits without asking for a shared code.
iii / team
Shopify customer records
Use tags, segments, metafields, and membership status to keep buyer context available to staff and automations.
05.
Questions
Questions before you build
Practical details about qualifying buyers, protecting catalogs, and applying trade benefits.
01
Yes. Your team can grant a complimentary membership from the Shopify customer page, so approval does not require a storefront purchase.
02
You choose. Products can be hidden from non-members entirely, or remain visible while purchase is restricted to active members.
03
No. Eligible member product discounts, order discounts, and shipping benefits can apply automatically at checkout.
04
Yes. Separate plans or tiers can carry different pricing, products, shipping benefits, and access rules.
05
Zendra handles membership status, gated access, and defined perks inside Shopify. Workflows centered on quotes, negotiated contracts, or other bespoke order processes may still need additional tools.
make the rules travel with the buyer
Give trade customers the
right access.
Start free with up to 75 active members. Build a wholesale program around qualification, protected products, and benefits your approved buyers can use repeatedly.