Features / growth & marketing
The best growth lever is retention.
Segments, lifecycle events, member sales, and gifting — marketing built on who someone is to your store, not just what they bought once.
4.9 ★
App Store rating
0%
transaction fees
$0
Up to 75 members
Built for Shopify
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Segments your email tool can read
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Retention economics, not growth hacks
01.
The toolkit
Market to your members
like you know them.
Membership tells you who someone is — their plan, their tenure, whether they’re about to leave — and Zendra hands that knowledge to the tools your campaigns already run on.
beta
001 / email · preview
Klaviyo, with real membership data
Sync memberships to Klaviyo as objects and lifecycle events — build flows on renewals and trials, segment by plan or tenure, and personalize with renewal dates and portal links.
002 / lifecycle
Lifecycle emails, ready to send
Eight customizable emails cover every membership moment — activation, renewal reminders, payment failures, expiry — with three more for gift programs, a Liquid editor, and configurable send delays.
003 / winback
Win back members before they’re gone
Memberships nearing expiry are flagged as churn risks, re-subscribe reminders go out on your schedule, and failed payments retry themselves before anyone has to write an apology email.
004 / promotions
Member sales on a schedule
Set start and end dates on any member discount to run a members-only sale — it switches on, applies automatically at checkout, and expires without cleanup.
005 / gifting
Gift memberships
Let customers buy membership as a gift — the recipient claims it with an invite email, and can renew themselves when the prepaid period ends. Your happiest members do the prospecting.
006 / conversion
Teasers, trials & signup fees
Show non-members a teaser of gated content with a path to join, lower the barrier with free trials, or raise commitment with a signup fee. The funnel is built into the program.
02.
The engine
Growth that compounds
Own the relationship.
Acquisition rents attention; membership owns the relationship. These are the mechanics that turn a program into a growth engine.
i / targeting
Segments every tool can read
Auto-maintained member segments work in Shopify Email, discounts, and any app that reads Shopify segments — target members without exporting a CSV ever again.
ii / automation
Campaigns that trigger themselves
Shopify Flow reacts to lifecycle moments — generate a member discount code, add store credit as a reward, or grant a tier when a customer earns it.
iii / economics
Retention is the strategy
A member has already decided to come back, and every renewal is revenue you didn’t have to win twice. That’s the compounding that ad spend can’t buy.
03.
Field guide
What is your growth engine?
Each model grows differently.
A retail program grows through habit, a creator program through the work itself — these guides cover fit, blueprints, and the campaigns each one earns.
001
High frequency retail
Grow a reliable revenue base by giving regulars pricing and drops worth planning around.
002
Subscriptions & consumables
Grow through cadence — recurring orders that renew themselves, with perks that reward the commitment.
003
Creators & publishers
Grow with the audience you built — bill recurring access to your work, and gate it for the people who fund it.
004
Member communities
Grow by word of mouth from a room people love being in, with Discord roles handled automatically.
the program is the campaign
Marketing works better when there’s something worth joining.
Every campaign on this page starts with a membership plan — see how plans are built, or scan the full index.
start with a clear promise
Make a place worth
belonging to.
Start free with up to 75 active members. Launch your first plan in minutes, then add the perks that make people want to stay.