Integration / Klaviyo
Member context
for email & SMS.
Sync current membership state & precise lifecycle events to Klaviyo so every flow can respond to changes, and every email embeds context.
Coming soon
4.9 ★
App Store rating
0%
transaction fees
$0
Up to 75 members
AR
Alex Rivera
alex@example.com
synced
current memberships
Membership
Studio Library
active
Next renewal
Sep 14, 2026
Will renew
Yes
Membership
Founder Circle
active
Access ends
Dec 31, 2026
Will renew
No
what happened
◉
Renewal processed
Studio library • Aug 14
◉
Plan changed
Founder circle • Jun 02
◉
Membership started
Founder circle • May 19
support multiple memberships
•
branded lifecycle events
•
date-aware profiles
01.
the data model
State for truth. Events for timing.
Zendra uses Klaviyo’s custom objects for memberships & subscriptions, allowing you to build the most accurate segments, messaging, & targeting possible. Custom events fire to capture lifecycle changes immediately.
Build flows from durable membership context instead of flattening the whole relationship into one customer tag.
◉
Membership object
Segment by current status, plan, member-since date, renewal count, and upcoming lifecycle dates.
◉
Lifecycle events
Trigger flows when a membership starts, renews, changes plan, fails billing, cancels, or ends.
◉
Date-aware context
Use the next renewal, trial end, or access end as moving dates for reminders and branches.
◉
Consent is clear
Klaviyo remains the source of truth for email and SMS consent; Zendra supplies membership context.
Lifecycle profile
syncing
Aug 14
Membership started
Founder Circle
Event recorded
Sep 14
Renewal approaching
Seven days away
Flow entry
Sep 21
Membership renewed
Renewal count: 2
State updated
Oct 21
Plan changed
Studio Library
segment updated
02.
one customer • changing membership
From current state to the next right message
The object answers what is true now. Events and dates tell Klaviyo when to act.
⦿
01 / connect • sync
Connect
Authorize Klaviyo and select the membership data Zendra should keep current.
⦿
02 / object • profile
Sync
Zendra creates or updates the customer’s Membership object and member-since property.
⦿
03 / event • date
Trigger
A lifecycle event or upcoming date makes the customer eligible for the right flow.
⦿
»
04 / segment • message
Personalize
Klaviyo uses the current plan, status, dates, and event context in segmentation and messaging.
klaviyo.com / Profiles
Profiles
Metrics
Segments
Flows
Settings
custom object
Zendra Membership
Founder Circle
Next renewal Sep 21 • renewal count 2 • member since Aug 14
Synced
Open profile
03.
Date-driven messaging
Build around the next important moment
Renewal, trial, and access dates move with the membership, giving flows current timing instead of a stale date copied once.
Using custom objects supports sending messages for multiple memberships, and always ensures Klaviyo has context — so member data using in targeting and email content is always for the correct membership or subscription.
04.
membership-aware messaging
Every message can
know the relationship
The integration supplies the ingredients; your Klaviyo strategy decides what deserves a message.
active
Members with access now
Target by current access and plan, including customers with more than one membership.
new
Recently started
Welcome members based on when the relationship began.
trial
Evaluating the program
Personalize onboarding and conversion by the trial’s plan and end date.
Renewing
Set expectations before billing
Send a timely reminder with the next amount and renewal date.
at risk
Needs attention
Coordinate billing recovery or other retention work from current status.
failed
Respond to billing failure
Trigger at the moment of failure and link members back to their portal.
plan-aware
The right promise
Use plan, price, billing interval, and portal links inside messages.
cancelled
Leaving, not always gone
Distinguish cancellation from access expiry for better offboarding.
ending
Separate cancellation from expiry
Choose when to win back, offboard, or remind them what remains.
testing now
The integration is in stable preview. Join the launch list for early access or to be the first to know when it’s generally released.
05.
Questions
Questions about Klaviyo
The integration separates current state from lifecycle timing so both segmentation and automation stay useful.
01
The integration isn’t generally available yet, but we are onboarding merchants to our preview to test it and get early feedback. Get in touch if you’d like to be added to the list, or to be informed once we’re done with our preview phase.
02
No. Klaviyo remains the source of truth for email and SMS consent. Zendra will update contact profile data only related to memberships.
03
Absolutely. Zendra represents memberships as custom objects in Klaviyo, similar to an ecommerce order, so one profile can carry multiple membership relationships. This object contains all membership and subscription data.
Each membership can enter a membership-focused flow, and use properties from the membership (like its plan level or renewal date) for segmentation, or to embed it in the email content. We have built integration to handle robust usage, and we’re confident we can support any message you want to target.
04
No. Initial sync is designed to establish current state (syncing member objects and details); new lifecycle events begin flowing after connection.
05
Not yet, but soon! We’re focusing on finishing our testing preview, then we’ll create flow templates. The integration supplies the data and events for flows you build in Klaviyo, and we’re happy to help.
06.
Keep exploring
Connect messaging to the
membership operation.
Use Shopify Flow for cross-app automation and Sidekick for questions grounded in the same current membership data.
Shopify Flow
Turn membership lifecycle changes into workflows across your Shopify stack.
Shopify Sidekick
Ask questions about members, plans, revenue, and risk inside Shopify.
coming soon
Give every flow the
right membership context.
Join the launch list and we’ll let you know when the Klaviyo connection is ready.