app comparison
A Modern Alternative to BOLD Memberships
BOLD Memberships has been a go-to for Shopify stores, but its aging architecture and limited updates leave merchants looking for something purpose-built for today’s membership programs.
Why merchants switch to Zendra
BOLD has a long history on Shopify, but merchants building modern membership programs often outgrow what it offers.
Active development
An evolving product
Zendra constantly ships updates with new features, integrations, and improvements. BOLD Memberships hasn’t seen significant feature development in some time, leaving merchants on a stagnant platform.
Content gating
Flexible content controls
Gate pages, products, and collections by membership tier natively. BOLD’s content gating is limited and often requires workarounds or custom code to achieve what Zendra does out of the box.
Modern ux
Built for today’s Shopify
Zendra is designed for the modern Shopify ecosystem — clean interface, fast performance, and seamless theme integration. BOLD’s interface shows its age and can feel clunky alongside newer apps.
pricing
Transparent, fair pricing
All membership features included at every plan level. BOLD’s pricing structure can get expensive quickly as you scale, with key features locked behind higher tiers.
analytics
Deeper membership insights
Track tier distribution, member engagement, churn risk, and lifetime value. BOLD’s reporting is basic and focused more on transaction data than member behavior.
support
Fast, knowledgeable support
Get help from a team focused entirely on membership businesses. BOLD’s support covers a wide product portfolio, which can mean slower, less specialized assistance.
Feature by feature
A side-by-side look at the features that matter most for running a membership program on Shopify.
Content gating
Native page, product, and collection gating by tier with flexible access rules and automatic enforcement.
Basic content restriction available, but limited flexibility. Complex gating scenarios often require custom development.
Content dripping
Schedule content to unlock on a timeline relative to each member’s join date — e.g., “available after 14 days.”
No built-in content drip scheduling for membership plans.
Member portal
Branded self-service portal where members manage plans, view perks, and track their membership status.
Customer-facing portal exists but is limited in customization and lacks modern design options.
Member discounts
Automatic order-level and product-level discounts for members, calculated at checkout. Supports percentage and fixed amounts.
Requires a separate app to do custom pricing or discounts for members.
Shipping perks
Free shipping, shipping rate discounts, and members-only shipping rates (e.g., priority shipping for members only).
Only supports core Shopify coupons. No members-only shipping rate restrictions.
Perk scheduling
Set start and end dates on any perk. Run member sales or seasonal benefits that activate and expire automatically.
No perk scheduling. Benefits are either active or inactive.
Membership billing
Weekly, monthly, annual, or custom intervals with free trials, signup fees, and minimum commitment periods.
Good subscription options with trial periods, but operates completely outside of Shopify (Stripe-only), requiring separate management.
Platform Updates
Regular feature releases and improvements. Active roadmap driven by merchant feedback.
Limited recent updates. The product has been relatively static, with Bold focusing development resources elsewhere.
Shopify Integration
Built for modern Shopify — clean checkout integration, theme compatibility, and Shopify Flow support.
Shopify integration works but shows its age. Some features lag behind Shopify’s latest platform capabilities.
Pricing
Free tier available. All features included at transparent price points. No hidden costs as you grow.
Transaction fees on all plans (becomes expensive at scale). Some features require separate apps to enable.
0%
Transaction fees on any Zendra plan
50+
Membership features built into Zendra
5.0
Zendra’s Shopify App Store rating
★★★★★
Zendra was really easy to install & set up, I had my first plan added in about 10 minutes. Ian from chat was really helpful to suggest the perks I should include in my membership to get more signups!
Moon Shadow crafts
★★★★★
The team is responsive to questions, quick to turn around updates and feature requests, and has helped us troubleshoot and resolve numerous issues. Recommended without hesitation.
Norfolk Wine & Spirits
★★★★★
Easy set up for what we needed for our business. Team was great getting everything behind the scenes up and running and it looks amazing.
DBC Baby Bedding
Frequently asked questions
Yes! Zendra offers migration services to bring over your existing members, their billing history (from Stripe), and tier assignments. The process is designed to minimize disruption to your active members. Contact us to plan your migration.
Zendra covers all the core membership and subscription features BOLD offers, plus adds modern capabilities like advanced content gating, deeper analytics, and a polished member portal experience.
The transition is designed to be seamless. Members keep their existing plans and billing cycles. The main thing they’ll notice is an improved portal experience and more features available to them.
Zendra’s pricing is competitive and includes key membership features at every tier. Most importantly, Zendra charges no transaction fees. Many merchants find that BOLD’s total cost — especially at scale or with add-ons — ends up higher than Zendra’s tiered approach. And, you can try Zendra for free!
Ready to accelerate your brand’s growth?
100k+
Ecommerce stores have used our apps since we started working with Shopify.
43
Combined years of experience building Shopify apps in our small team.
98%
Customer happiness ratings from support CSAT scores.