Last revised: 2026-08-28
This policy explains the cookies and similar technologies we use on zendra.com, what each one does, and how to turn them off. It covers our marketing website. The Zendra app itself runs inside your Shopify admin, and how we handle data there is covered in our Privacy Policy.
What cookies and similar technologies are
A cookie is a small text file that a website stores in your browser. Some are set by us (first-party cookies) and some by other companies whose tools we use (third-party cookies). Session cookies disappear when you close your browser; persistent cookies stick around until they expire or you delete them.
A few related technologies do similar jobs. Pixels (also called web beacons or tracking pixels) are tiny images or snippets embedded in a page that tell a third party the page was loaded. Local storage keeps data in your browser without sending it back on every request. We list the ones we use below alongside the cookies, since from a privacy standpoint they work the same way.
The cookies we use
This list reflects what zendra.com set as of the revision date above. Durations are the providers’ documented defaults and can change when they update their products. We review this list periodically, but if you spot something here that doesn’t match what you see, please tell us.
Analytics
These help us understand which pages people find useful, where visitors come from, and what’s broken. We use them in aggregate, not to build a profile of you.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes one visitor from another | 2 years |
_ga_TN8M4NMZP2 | Google Analytics | Keeps session state for our analytics property | 2 years |
cb_session_id | Conversion Bridge | Identifies your visit so we can attribute it to a referral source | Session |
We also run Ahrefs Web Analytics and WordPress.com Stats, which measure page views without setting cookies on your browser.
Advertising
These let us measure whether our ads work, and let Google and Meta show you Zendra ads elsewhere. They’re the ones most people want to turn off, and the section below explains how.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Records ad clicks so conversions can be attributed | 90 days |
_fbp | Meta (Facebook) Pixel | Identifies your browser for ad delivery and measurement | 90 days |
The Meta Pixel and Google Ads conversion tags also send a request to Meta and Google when you load a page, which tells them you visited, even when no new cookie is written.
Support and chat
We use Intercom for the chat widget. These cookies keep your conversation with us continuous, so you don’t lose the thread between pages or visits.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
intercom-id-cphpncls | Intercom | Anonymous visitor identifier | 9 months |
intercom-session-cphpncls | Intercom | Keeps your chat session active | 1 week |
intercom-device-id-cphpncls | Intercom | Identifies the device you’re chatting from | 9 months |
Browser storage
These aren’t cookies, but they store data in your browser and are cleared the same way — through your browser’s “clear site data” controls.
| Key | Set by | Purpose |
|---|---|---|
lastExternalReferrer, lastExternalReferrerTime | Conversion Bridge | Remembers where you arrived from, for attribution |
_gcl_ls | Google Ads | Supports conversion measurement |
intercom.intercom-state-cphpncls | Intercom | Remembers whether the chat widget is open and what’s in it |
Standard WordPress and Gravity Forms cookies may also be set if you log in or submit a form on our site. Those are strictly necessary to make those features work.
Advertising, and what “sale” and “sharing” mean here
We don’t sell your personal information for money, and we never have.
We want to be clear about a nuance, because the plain-English meaning and the legal meaning of “sell” have drifted apart. Under the California Consumer Privacy Act and several similar state laws, using advertising cookies like the Meta Pixel and Google Ads tags can count as a “sale” or as “sharing for cross-context behavioral advertising,” even though no money changes hands. On that definition, our use of those tools may qualify.
If you’d rather we didn’t, the controls in the next section will stop it. You can also send a Global Privacy Control signal from your browser, which we treat as a valid opt-out request where the law recognizes it. We won’t treat you differently for opting out.
How to control these technologies
In your browser. Every major browser lets you block or delete cookies and clear local storage. Blocking everything will break parts of most websites, including ours, but blocking third-party cookies specifically is usually painless.
- Cookie settings in Chrome
- Cookie settings in Safari
- Tracking protection in Firefox
- Cookie settings in Edge
Global Privacy Control. Some browsers and extensions can send a Global Privacy Control signal automatically on every site you visit. It’s the least effort for the most coverage, and we’d point you there first.
Directly with the providers.
- Google Analytics: install the Google Analytics opt-out browser add-on.
- Google advertising: adjust your settings in Google My Ad Center.
- Meta advertising: adjust your Meta ad preferences.
Industry opt-out tools. The Digital Advertising Alliance (U.S.) and Your Online Choices (Europe) let you opt out of interest-based advertising from many companies at once. You’ll still see ads, just less relevant ones.
Opt-outs are usually stored in a cookie, which is a small irony worth naming: clearing your cookies can clear your opt-out along with everything else.
Do Not Track
Browsers once offered a “Do Not Track” setting, but the industry never agreed on what it should mean and most browsers have removed it. We don’t respond to it. Global Privacy Control, described above, is the signal that replaced it, and we honor that where the law recognizes it.
Changes to this policy
We’ll update this page when the tools we use change, and we’ll update the revision date at the top when we do.
Contact us
If you have a question about anything here, email support@zendra.com, or write to us:
Kestrel Commerce, LLC d/b/a Zendra
1111B S Governors Ave, Suite 3239
Dover, DE 19904
United States