Everything about membership programs: breaking down popular programs & their economics, and playbooks to create your own.
Popular Topics:
Playbooks
Breakdowns
Using perks
Programs
Featured Article
An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.
·
We share case studies, optimization strategies, & merchant interviews. Join our community of entrepreneurs leveling up their businesses.



Join hundreds of entrepreneurs building memberships with Zendra

There are some great platforms for creator memberships, but they come with lock in and limited integrations. Shopify can launch creator memberships with direct audience relationships, flexible sales capabilities, and tons of integrations.
·

Free, opt-in memberships help close first purchases. But for brands with a strong conversion rate and a catalog that lends itself to repeat purchases, a post-purchase membership can better motivate customers to buy again.
·

Membership needs its benefits — but those benefits don’t have to be discounts! Milestone rewards are a powerful way to thank members for their loyalty while also motivating more spending. Give store credit, complimentary memberships, or other benefits to make members feel seen.
·

REI’s membership model is successful because it creates belonging and identity — not because of member rewards. Shopify brands can leverage the same psychology for member retention.
·

An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.
·

Gate products, collections, shipping, or discounts on Shopify for members. You’ll create a sense of exclusivity, reduce buying friction, and close more sales, depending on which gates you choose.
·

On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.
·

Breaking down the real core value of a Nike-style membership program (hint: it’s not member discounts), and how any Shopify store can implement a similar membership program.
·

How to avoid overthinking when you launch your membership: your first membership should focus on adding 1-2 key benefits. Learn what gets people to sign up, or which benefits drive repeat purchase.
·

Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
·