Zendra articles
Everything about membership programs: breaking down popular programs & their economics, and playbooks to create your own.
Popular Topics:
Playbooks
Breakdowns
Using perks
Programs
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Keep reading: Turn your best customers into insiders with earned memberships
Featured Article
Turn your best customers into insiders with earned memberships
An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.
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How creators can sell memberships on Shopify
There are some great platforms for creator memberships, but they come with lock in and limited integrations. Shopify can launch creator memberships with direct audience relationships, flexible sales capabilities, and tons of integrations.
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Turn first-time buyers into members automatically
Free, opt-in memberships help close first purchases. But for brands with a strong conversion rate and a catalog that lends itself to repeat purchases, a post-purchase membership can better motivate customers to buy again.
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Why milestone rewards outperform flat discounts
Membership needs its benefits — but those benefits don’t have to be discounts! Milestone rewards are a powerful way to thank members for their loyalty while also motivating more spending. Give store credit, complimentary memberships, or other benefits to make members feel seen.
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Build an REI-style membership: belonging over discounts
REI’s membership model is successful because it creates belonging and identity — not because of member rewards. Shopify brands can leverage the same psychology for member retention.
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Turn your best customers into insiders with earned memberships
An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.
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How to gate products, collections, and shipping for members on Shopify
Gate products, collections, shipping, or discounts on Shopify for members. You’ll create a sense of exclusivity, reduce buying friction, and close more sales, depending on which gates you choose.
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Member discounts vs access: which actually drives repeat purchases?
On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.
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Build a Nike-style membership on Shopify
Breaking down the real core value of a Nike-style membership program (hint: it’s not member discounts), and how any Shopify store can implement a similar membership program.
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From zero to live: launch your first membership
How to avoid overthinking when you launch your membership: your first membership should focus on adding 1-2 key benefits. Learn what gets people to sign up, or which benefits drive repeat purchase.
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How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
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