Zendra blog
Articles, tips, and tutorials for membership programs using Shopify.
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Keep reading: Why people join memberships, and why discounts don’t keep them
Featured Article
Why people join memberships, and why discounts don’t keep them
People don’t join memberships to save money. They join for access, identity, and relief from deciding — and a discount answers none of the three.
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Member discounts vs access: which drives repeat purchases?
On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.
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Build a Nike-style membership on Shopify
Breaking down the real core value of a Nike-style membership program (hint: it’s not member discounts), and how any Shopify store can implement a similar membership program.
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From zero to live: launch your first membership
How to avoid overthinking when you launch your membership: your first membership should focus on adding 1-2 key benefits. Learn what gets people to sign up, or which benefits drive repeat purchase.
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How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
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Why your membership should be more than a discount
When merchants start designing a membership program, discounts are often the first idea on the table. They’re familiar, easy to explain, and feel like an obvious way to reward loyal customers. The problem is that flat discounts tend to do the opposite of what most membership programs are meant to do. Instead of building long-term…
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5 membership patterns that work for Shopify brands
Rather than simply copying an existing brand’s membership, here are five standard patterns or membership models you can evaluate for your store (and how you can build them with Zendra).
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