Features / loyalty
Loyalty built on belonging, not point balances.
Tiers, member pricing, earned status, and insider access — the mechanics behind programs customers defend, built without a points ledger.
4.9 ★
App Store rating
0%
transaction fees
$0
Up to 75 members
Built for Shopify
•
Perks apply automatically at checkout
•
Free & paid programs
01.
The toolkit
Make loyalty a status
not a scoreboard.
Zendra builds loyalty from status and access — a tier customers hold, perks that apply on their own, and standing they’d have to give up to leave.
001 / status
Tiers worth climbing
Silver, Gold, Platinum — stack plans as tiers or sell them separately, each with its own pricing and escalating perks. Status only means something when there’s a ladder.
002 / pricing
Member pricing, everywhere
Automatic discounts on whole orders or chosen products the moment a member shops — and you can keep member pricing from stacking on items already on sale.
003 / earned
Membership customers earn
Grant a tier through Shopify Flow when a customer crosses a threshold you define — lifetime spend, a fifth order, a VIP tag. Recognition arrives without anyone asking for it.
004 / rewards
Store credit & reward codes
Reward members through Flow with store credit or one-off member discount codes — a thank-you tied to real behavior, not an exchange rate.
005 / access
Insider access
Members-only products, private drops, gated content, and perks that unlock with tenure. Access is the perk discounts can’t imitate — it’s what makes leaving feel like a loss.
006 / entry
Free to join, or paid like a warehouse club
Run a free program that activates on signup, grant memberships by hand, or charge for entry with trials and signup fees. Paid loyalty sounds bold until you watch people defend a $60 card.
02.
The retention loop
Loyalty that maintains itself
Promises kept, automatically.
A program only builds loyalty if it keeps its promises — every renewal, every checkout, without a support ticket.
i / standing
Members can see their standing
The account portal shows each member’s plan, perks, and upcoming charges — status they can check, not a balance they have to decode.
ii / retention
Churn flagged before it happens
Memberships approaching expiry are flagged as churn risks, failed payments pause and retry automatically, and members who cancel keep access through their paid period.
iii / no ledger
No points liability
A points balance sits on your books as a promise you’ll owe later. Perks that apply automatically at checkout cost nothing to administer — the value shows up in the order, not in an IOU.
03.
Field guide
What’s your program goal?
Borrow a working model.
Loyalty looks different in every store — a card some customers carry, a tier others climb, a room some pay to enter. Each guide covers fit, blueprints, and the perks that carry that model.
001
VIP & status programs
Charge for status customers are proud to keep, with tiers and perks that escalate as they climb.
002
High frequency retail
Turn weekly regulars into card-carrying members with pricing that rewards a habit they already have.
003
Member communities
Treat loyalty as belonging — a membership that comes with a seat in the room, Discord role included.
004
Subscriptions & consumables
Layer member perks onto recurring orders, so the subscription is worth keeping for more than the refill.
one engine, many programs
Loyalty is what memberships feel like from the outside.
Every loyalty mechanic on this page is a membership plan doing the work — see how plans are built, or scan the full index.
start with a clear promise
Make a place worth
belonging to.
Start free with up to 75 active members. Launch your first plan in minutes, then add the perks that make people want to stay.