Use case / subscriptions
A delivery is a habit. What keeps them is belonging.
Sell recurring products and wrap them in useful membership value: flexible billing, subscriber perks, protected access, and a clear place to manage it all.
4.9 ★
App Store rating
0%
transaction fees
$0
Up to 75 members
Built for Shopify
•
15+ years building memberships
•
40k+ membership sites powered
01.
the Fit
Begin with a cycle they already understand
Recurring billing works best when it removes a real inconvenience. Membership gives that dependable delivery a broader reason to matter.
i / cadence
The product follows a natural rhythm
Customers replenish, replace, or revisit it often enough that a predictable schedule is genuinely useful.
ii / confidence
Customers value predictability
A subscription saves planning, avoids running out, or secures access to something customers already intend to buy.
iii / value
You can add more than a discount
Shipping, private products, content, or community can make the relationship richer than subscribe-and-save alone.
before you build
If timing is unpredictable or replenishment is uncommon, a buy-once offer paired with membership, access, or service may fit better than recurring delivery.
02.
the mechanism
Turn recurring billing into a relationship
A useful subscription handles the repeat purchase. A durable one also gives subscribers flexibility, context, and benefits worth keeping.
A recurring order solves timing. Membership answers why the relationship is worth keeping.
◉
Reliability
Offer recurring billing at intervals that match how the product is used, with trials or signup fees when the model calls for them.
◉
Choice
Place buy-once and subscription options together so customers can choose the commitment that suits them.
◉
Belonging
Add subscriber pricing, shipping benefits, private products, gated content, or community access to make the plan more than a standing order.
◉
Continuity
Use payment recovery, reactivation, graceful cancellation, and self-service tools to protect the relationship when circumstances change.
mystore.com/checkout
Refill Club
Subscriber checkout
Sample input
Sample input
Sample input
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Sample
Sample
Sample
• 1001
• FedEx
Member shipping applied
Essentials
Monthly
$32.00 $27.00
Subtotal
$27.00
Shipping
Free
Total
$27.00
Member savings
$5.00
03.
blueprints
One subscription, any buying rhythm
The delivery schedule is only one decision. Pair cadence, account experience, and benefits with what customers are buying and why.
monthly discovery
Coffee and tea
Match shipment cadence to consumption, then add early roasts, subscriber pricing, or free shipping.
flexible routine
Personal care
Start with a trial or chosen cadence, then add subscriber bundles, gated products, or a members-only sale.
dependable cadence
Supplements
Offer clear renewal timing, payment handling, and an account experience customers can manage themselves.
everyday staples
Pet supplies
Combine recurring essentials with subscriber pricing, shipping benefits, and private pack sizes.
quarterly reset
Household essentials
Bundle frequently replaced items into a predictable shipment with useful subscriber-only multipacks.
seasonal delivery
Food and pantry
Use a longer cadence for pantry restocks, rotating selections, or products tied to a season.
04.
one connected lifecycle
From purchase choice to renewal
The buying option, membership benefits, renewal state, and customer account should tell the same story.
⦿
01 / product page • interval
Choose
The product page presents buy-once and recurring choices with billing intervals customers can understand.
⦿
02 / checkout • activation
Activate
The purchase starts the subscription and grants the membership status and perks attached to that plan.
⦿
03 / retries • reactivation
Renew or recover
Successful renewals continue access, while retries and reactivation manage payment interruptions.
⦿
»
04 / Shopify customer account
Manage
Customers review charges, update payment and address details, and cancel from their Shopify account.
05.
where it lives
Keep the subscription connected
Customers make the choice in your storefront, your team operates it in Shopify, and subscribers manage it from the account they already use.
i / before purchase
Storefront & checkout
Show one-time and recurring choices, intervals, included benefits, and subscriber pricing where customers decide.
ii / operations
Shopify Admin & Zendra
Connect plans, billing, status, recovery, segments, metafields, and Shopify Flow to the customer record.
iii / after purchase
Subscriber account
Give subscribers one place for upcoming charges, billing history, payment and address updates, and cancellation.
05.
Questions
Questions before you build
Practical details about recurring billing, subscriber access, and the customer account experience.
01
A subscription describes how someone pays, usually on a recurring schedule. A membership describes the access and benefits they receive. Zendra can connect the two, but recurring billing is optional for a membership.
02
Yes. The Zendra theme app block can present a one-time option alongside recurring plans, so customers can compare the choices on the product page.
03
Zendra notifies the customer and retries billing after a failed payment. Members keep their perks while it retries, and a successful retry reactivates everything automatically.
04
Subscribers retain access through the end of their paid period. Their membership and associated benefits end when that period expires.
05
No. The purchase widget is a Shopify theme app block, and the member portal lives inside Shopify customer accounts.
add value beyond the delivery
Make a subscription worth
renewing.
Start free with up to 75 active members and no transaction fees. Build the recurring offer around the cadence, flexibility, and benefits your customers value.