-
·
Why milestone rewards outperform flat discounts
Membership needs its benefits — but those benefits don’t have to be discounts! Milestone rewards are a powerful way to thank members for their loyalty while also motivating more spending. Give store credit, complimentary memberships, or other benefits to make members feel seen.
-
·
Member discounts vs access: which actually drives repeat purchases?
On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.
-
·
How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
-
·
Why your membership should be more than a discount
When merchants start designing a membership program, discounts are often the first idea on the table. They’re familiar, easy to explain, and feel like an obvious way to reward loyal customers. The problem is that flat discounts tend to do the opposite of what most membership programs are meant to do. Instead of building long-term…
