-
·
How to build a Prime-style membership (without being Amazon)
Amazon Prime is often described as a shipping program. But shipping isn’t the real innovation. Prime works because it removes friction from buying. Once customers join, the mental cost of making a purchase drops. Shipping feels free. Delivery feels fast. Buying feels easy. That shift in experience has measurable impact. Research has repeatedly shown that…
-
·
How to gate products, collections, and shipping for members on Shopify
Gate products, collections, shipping, or discounts on Shopify for members. You’ll create a sense of exclusivity, reduce buying friction, and close more sales, depending on which gates you choose.
-
·
Member discounts vs access: which actually drives repeat purchases?
On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.
-
·
How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.
-
·
5 membership patterns that actually work for Shopify brands
Rather than simply copying an existing brand’s membership, here are five standard patterns or membership models you can evaluate for your store (and how you can build them with Zendra).
