Free, opt-in memberships help close first purchases. But for brands with a strong conversion rate and a catalog that lends itself to repeat purchases, a post-purchase membership can better motivate customers to buy again.
Membership needs its benefits — but those benefits don’t have to be discounts! Milestone rewards are a powerful way to thank members for their loyalty while also motivating more spending. Give store credit, complimentary memberships, or other benefits to make members feel seen.
An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.