-
·
Turn first-time buyers into members automatically
Free, opt-in memberships help close first purchases. But for brands with a strong conversion rate and a catalog that lends itself to repeat purchases, a post-purchase membership can better motivate customers to buy again.
-
·
Why milestone rewards outperform flat discounts
Membership needs its benefits — but those benefits don’t have to be discounts! Milestone rewards are a powerful way to thank members for their loyalty while also motivating more spending. Give store credit, complimentary memberships, or other benefits to make members feel seen.
-
·
Build an REI-style membership: belonging over discounts
REI’s membership model is successful because it creates belonging and identity — not because of member rewards. Shopify brands can leverage the same psychology for member retention.
-
·
Turn your best customers into insiders with earned memberships
An earned membership uses different psychology to drive loyalty, turning your membership into identity. You can easily offer earned memberships using Zendra and Shopify Flow.
