free membership
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Turn first-time buyers into members automatically
Free, opt-in memberships help close first purchases. But for brands with a strong conversion rate and a catalog that lends itself to repeat purchases, a post-purchase membership can better motivate customers to buy again.
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Build a Nike-style membership on Shopify
Breaking down the real core value of a Nike-style membership program (hint: it’s not member discounts), and how any Shopify store can implement a similar membership program.
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From zero to live: launch your first membership
How to avoid overthinking when you launch your membership: your first membership should focus on adding 1-2 key benefits. Learn what gets people to sign up, or which benefits drive repeat purchase.
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