pricing
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8–12 minutes
Will your membership app create a data island?
See how a membership app’s product model affects Shopify reporting, integrations, pricing, and your ability to change the program without rebuilding it.
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13–19 minutes
The economics of recurring revenue for Shopify brands
Recurring revenue changes your unit economics, but only if the math holds. How to compute churn, member lifetime, LTV, and payback for your own store.
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9–14 minutes
Why Costco members pay for the privilege of spending more
Slightly more than half of Costco’s operating profit comes from membership fees, not merchandise. Here’s how the fee became the product, why that makes the low prices possible, and what a Shopify merchant can borrow without running at cost.
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12–17 minutes
How to start a membership program on Shopify
A practical guide to starting a membership program on Shopify — how members join, how they pay, which perks to offer, and how to launch with Zendra.
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4–6 minutes
Free trials shouldn’t inherit your billing cycle
Trial length and billing interval were always two different decisions wearing one setting. Here’s why they’re separate now, and how to pick a trial length that fits what you’re testing.
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4–6 minutes
How to price a membership when margins are low
Even if you charge for access to a membership, your members expect to get more value than the price they paid. Offering perks that protect margin helps you fund effective memberships.