perks
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9–14 minutes
Why Costco members pay for the privilege of spending more
Slightly more than half of Costco’s operating profit comes from membership fees, not merchandise. Here’s how the fee became the product, why that makes the low prices possible, and what a Shopify merchant can borrow without running at cost.
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16–24 minutes
Why people join memberships, and why discounts don’t keep them
People don’t join memberships to save money. They join for access, identity, and relief from deciding — and a discount answers none of the three.
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12–17 minutes
How to start a membership program on Shopify
A practical guide to starting a membership program on Shopify — how members join, how they pay, which perks to offer, and how to launch with Zendra.
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4–6 minutes
Your membership follows the member to the counter
Zendra membership details now appear in Shopify POS, so staff can recognize members at the register and give them the service they expect in person.
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8–13 minutes
How to sell gift memberships on Shopify
Set up giftable memberships on Shopify: how buyers gift access, how recipients claim it, and why a membership beats a gift card for repeat customers.
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1–2 minutes
Keep member discounts from stacking on sale prices
Run a storewide sale without giving members a second discount on top. Zendra’s product discount perks can now skip items that are already on sale.
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3–5 minutes
Build exclusivity with gated content for members on Shopify
Content gating restricts posts, pages, and product details to active members — without a separate site. Here’s how it works on Shopify, and what to keep public.
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3–5 minutes
How to build a Prime-style membership (without being Amazon)
Amazon Prime is often described as a shipping program. But shipping isn’t the real innovation. Prime works because it removes friction from buying. Once customers join, the mental cost of making a purchase drops. Shipping feels free. Delivery feels fast. Buying feels easy. That shift in experience has measurable impact. Research has repeatedly shown that Prime members spend significantly more than non-members. Consumer Intelligence Research…
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3–4 minutes
How to gate products, collections, and shipping for members on Shopify
Gate products, collections, shipping, or discounts on Shopify for members. You’ll create a sense of exclusivity, reduce buying friction, and close more sales, depending on which gates you choose.
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3–5 minutes
Member discounts vs access: which drives repeat purchases?
On the surface, member discounts and member access feel like very different approaches to your membership program. Using both can help create both purchase urgency as well as long term retention for your membership.