Member-exclusive products let you reserve items for members. You can hide a product from non-members entirely, or show it to everyone but only let members buy it — enforced in the cart and re-checked at checkout, so a non-member can’t slip one through.
When you’d use this
- Sell event tickets, limited drops, or items only members can purchase.
- Show off a members-only product as a teaser that non-members can see but not buy.
- Keep certain products entirely invisible to non-members.
How it works
There are two ways to gate a product:
- Hidden product — the product doesn’t appear in your store at all for non-members; only logged-in members can find it.
- Purchase restriction — anyone can view the product, but only active members can add it to the cart. The rule is double-checked at checkout as a safeguard, and the message a shopper sees there appears in their own language.
Members can add and buy exclusive items as soon as they’re logged in — no codes or extra steps.
Choosing hidden vs purchase-restricted
Hide a product when its very existence is the perk. Use a purchase restriction when you want to advertise the product to everyone and use it to drive signups — non-members see what they’re missing and a reason to join.
Common issues
- A non-member can see the product. That’s expected for purchase-restricted mode — they just can’t buy it. Switch to hidden mode to remove it entirely.
- A member can’t add it to the cart. Confirm their membership is active and includes this perk; the cart check blocks anyone who isn’t an active member.
Keep learning
- Member content protection — gate content rather than products.
- Member discounts — member-only pricing on products.
- Membership perks — the full set of perk types.