When you create a plan in Zendra, you choose its type and how customers get in. The type sets the model — a membership, a subscribe & save product, or a loyalty-style free program — and the trigger decides what grants access. This page walks through the options so you can pick the right combination.
When you’d use this
- Decide whether a plan should be free, paid one-time, or a recurring subscription.
- Choose how customers become members — by buying, by signing up, or automatically.
- Add a free trial or a signup fee to a paid plan.
- Set whether access lasts a fixed period or runs until cancelled.
The plan types
Every plan is one of three types:
- Membership — sells access through a digital product listing (e.g. a “VIP Access” product). Buying it makes the customer a member.
- Subscribe & save — sells a physical product on a recurring schedule (e.g. a monthly coffee), with member perks attached.
- Loyalty program — a free program where access is granted automatically rather than purchased.
How customers become members
A plan is activated by one of these triggers:
- Product purchase — the customer buys the plan’s assigned product. They can buy it once or subscribe using one of your billing plans.
- Account registration — grant a free membership automatically when a customer creates an account. Useful for growing your list and your member base at once.
- Shopify Flow — create or grant memberships automatically from a workflow (for example, “grant membership after $500 in lifetime spend”). See Shopify Flow.
- Manual grant — give any customer a complimentary membership directly from their Shopify customer page, no purchase required.
Billing and access options
For paid plans, a few settings shape the commercial terms:
- Billing interval — charge weekly, monthly, annually, or on a custom interval, with optional minimum commitment and maximum billing cycles.
- Free trial — let customers try the membership free for a set number of days before the first charge, independent of the plan’s billing interval.
- Signup fee — add a one-time enrollment fee on top of the recurring price.
- Fixed-length or open-ended — set the membership to expire after a specific duration, or run until the member cancels.
Common issues
- Customers can only buy once, not subscribe. The plan needs at least one billing plan configured — add one to offer a recurring option.
- A free program isn’t enrolling new account holders. Confirm the account-registration trigger is enabled on the plan.
- A trial charged immediately. Check the trial length (in days) is set on the billing plan and not left at zero.
Keep learning
- Create your first membership plan — a step-by-step setup.
- Recurring billing & subscriptions — billing intervals and options in depth.
- Shopify Flow — automate membership grants.