Zendra gives you a lot of flexibility in how you reward members. The best plan setup depends on what kind of membership you offer. This page collects what tends to work, drawn from our merchants and from well-known membership programs, so you can start with proven structure instead of guessing. For the end-to-end version, see how to plan and launch a membership program.
When you’d use this
- You’re designing a new program and want a sensible starting point.
- You’re deciding which perks to offer, or how to price a paid plan.
- Your program launched but isn’t driving repeat purchases.
Start small, then expand
Most successful programs start with one or two perks, not a full stack. Launch something focused, watch how members respond, and add perks as you learn — it’s far easier to add value than to take it away.
Price for perceived value
Pricing a membership is hard. As a baseline, customers expect the perks to be worth at least 150% of what they pay to join (McKinsey) — if you charge $100 a year, aim for at least $150 of clear benefit. Keep that ratio in mind both when setting the price and when choosing perks.
Choose perks by the behavior you want
Rather than asking “what can we give members?”, start from the behavior you’re trying to encourage:
- To drive repeat purchases, reduce friction — free or fast shipping, easy reordering.
- To deepen engagement, create access — early drops, member-only products, gated content or community.
- To make revenue predictable, support recurring behavior — subscriptions or subscribe & save.
Lead with access, not discounts
Permanent, always-on discounts train customers to wait for a deal and erode margin on every order. Use discounts as occasional, targeted perks (a member sale, a category offer) rather than the core of the program — access and friction-reduction perks build loyalty without devaluing your product.
Make the value visible
Members should always understand what they’re getting. Communicate perks clearly on the product page, in the cart, and in the member portal — clear, enforced value reduces support questions and makes the membership feel worth keeping.