We know, it’s pretty cool that you can offer perks for every type of membership, even for your subscribe & save customers! Zendra was designed to give you maximum flexibility in how you reward your members and subscribers.
Looking for inspiration on what perks to offer, or how to structure your membership program? Here are some best practices we’ve aggregated from our merchants or from popular membership programs, both paid and free.
- Pricing your membership is hard! As a baseline, customers typically expect the perks in your members to be at least 150% of the price for joining (McKinsey). So, if you charge $100 per year, customers expect at least $150 worth of benefit — keep this in mind both when pricing, and when structuring your perks.
- Even if you offer a paid membership, consider a free program with just a couple perks to engage customers. It makes them more likely to buy again, and over 65% of customers say some kind of loyalty program is important when choosing where to shop (Statista).
- Shipping is one of the top reasons that customers abandon their purchases. Offering free or reduced shipping for members is an excellent way to drive signups.
- Exclusivity is a big retention lever — so be sure to add some members-only content or products, and to run member-focused sales throughout the year.
Inspiration
Here are some great membership programs, many of which you can completely emulate with Zendra!
- Uncommon Goods: Offer free shipping for a paid membership, discounts on expedited shipping, as well as “Perks Days” (members-only sales events)
- Oiselle Volée: Free shipping or steady discounts for members, members-only sales, welcome gifts, early access to products & partner deals, and a digital community for members.
- Barnes & Noble: Sell access to free shipping on all orders and a steady 10% off member discount.
- Best Buy Plus membership: Offer tiered perks for subscribing at different levels, including free standard or expedited shipping, discounts on specific product collections, and access to exclusive sales & products.
- Amazon Prime: Offer free expedited shipping, special content, and member sales events. You can also discount other products for members.
- Nike.com membership: Offer free shipping, early access to sales, and exclusive content.